High efficiency in achieving the same 2009 air conditioner market leading brand marketing strategies observed From 2009 opening of the waning year freeze the hot season to season Sell China 39 s air conditioner market by the quot winter quot leap into the quot Summer quot While turning a weather market factors but Financial Crisis wave the country 39 s policy after another has played an important role in support Major brand product line with the national Energy Progress of implementation of subsidy policies in many changes to get rid of inventory whether new or stationed themselves at constant speed or frequency of the dispute efficient and will undoubtedly become the key to the whole market around and this impact will extend to year 2010 frozen or even far Major brand in the air conditioning market product mix changes in time what kind of adjustments are made Gree deep plowing spy 2009 8 months Gree Electric Appliance 000651 SZ released the semi annual report showed that inventories as the company increased the intensity of digestion and the risk of payment to give up a large export orders resulting in the first half year revenues 19 89 reduction for 19 99 billion yuan However due to decreased material costs as well as substantial growth in sales of new products in the first half net profit rose 29 18 percent to 1 231 billion yuan In the air conditioning market as a whole is weak Gree gratifying to hand over the report card market share continues to increase industry leading position further strengthened Gree concerned that satisfactory performance does not stop there in August 2009 the Ministry of Commerce announced the National Appliances to the countryside Air conditioning products statistics Gree proportion to sales as high as 50 43 of the share of retaining its position as the first a single month sales of 802 million yuan The source said the 2009 freeze year Gree continue marketing in the 23 stores only in the Beijing area the urban rural distribution Gree store has reached a 1 1 ratio 2010 year has started freezing Gree will continue to promote store the depth in order to create better conditions Jiu Jiadian recovery 2009 3 months Daikin Gree high profile joint venture announced the introduction of G Matrik technology and DC inverter air conditioning Currently Gree products in the sales conversion more than 40 models the average price higher than the 3 000 yuan wall machine Guiji average price of 5 000 yuan Among them the model KFR 26GW K 32556 FdB3 Gree Green Greenville series Kingpin inverter air conditioner models Annual air conditioning industry since 2008 frozen left a huge inventory 2009 freezing the first half of the year digestion of high energy stocks has become a major brand of unified action Gree is no exception Before June 2009 Gree more than 200 models of constant speed machine nearly 40 to 2 000 yuan low end products these products are mainly sold to the high energy consumption model currently in the market has basically been discontinued Currently nearly 100 types of product layout in 2000 to 3 000 yuan price segment is Gree 39 s main products many of which model is the introduction of energy saving in the country Projects that benefit the Efficiency after listing 1 and 2 products It is worth mentioning that after the introduction of the national energy saving projects that benefit Gree air conditioning for the record of energy efficient products more than 800 models battle is very strong Frozen in 2010 after the beginning of the year Gree has not slowed the pace of new product introduction and efficient only in September 2009 on the record of 48 types of products including energy efficiency a 13 2 35 In efficient products Gree 39 s main marketing model is priced at 2100 yuan per KFR 23GW K 23556 D2 N2 source of cool series The new listing price of 2 500 yuan in the KFR 23GW K 23556 E2 N2 auspicious series is expected to be the year 2010 Griffith 39 s main selling frozen models America the conflict into the frequency area Midea 000527 SZ in August 2009 revealed the 2009 mid year report performance the report shows the United States and parts of air conditioning for the first half of 2009 income 18 487 billion yuan down 14 31 but Operating costs fell 17 58 making up 3 05 gross margins as high as 22 58 .
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